Hola!
Check this out:
http://news.prnewswire.com/ViewContent.aspx?ACCT=109&STORY=/www/story/01-07-2009/0004950682&EDATE=
I think we should find out some more about it... Terra.com is the one of the biggest providers/media companies in Latin America.
I only found this in the Terra.com website: http://www.terra.com/advertise/in-the-news071.htm
And the fact that the CEO was invited to the World Economic Forum in 2008...
Jason