• Communication commission discussion

AN INTEGRATION ABOUT WSFTV : Shared communication, alternative media

de parte de antonio pacor on 2010-05-04 22:56

The shared communication in the WSF and
the construction of Another Communiucation for Another Posible World

The WSF started to recommend ten years ago that alternative communication to
the mainstream media be done in a shared (collective and colaborative) way.
It was a joint proposal between the WSF and participants in alternative
media, without rejecting other initiatives to publicize the WSF through the
conventional press.

However the possibilities for the visibility of the forum in the market
media ended up being the same as that experienced by the movements and
organizations that make up the forum.  When these organizations and
movements carry out actions of resistance and alternatives to the current
model, they are criminalized and caricatured. The image of the WSF in the
media starts with confronting that which this media does to the universe of
struggles and alternatives expressed in the WSF.

The challenge of communicating for Another Possible World has surged within
the WSF and until then it was difficult to imagine: journalistic coverage
based on a collective and open media pact between the WSF, the alternative
media, marginalized spokespeople and communicators. The first Ciranda, in
2001, was an invitation to this pact, renewed in the following years and

The neccesities have changed. The technologies have changed. The experiences
have multiplied with other names, other protagonists, particularly in the
continent in which the WSF was born, from the Casa Macunaima, in the
Brazilian Social Forum, to the Minga de Movimientos Sociales, in the Social
Forum of the Americas, to the Laboratory of Shared Communication, in the
Panamazonic Social Forum, to the initiative Tequio, that developed within
the Thematic WSF in Mexico, searching for young partners in the

Every new initiative has strengthened the possibilities of sharing, adding
or incorporating the previous initiatives, creating a fabric of connections
that cannot be torn easily. Sometimes it is coverages and memories that need
to be recuperated and preserved, such as the videos from Porto Alegre,
Florence, Mali, Nairobi, Mumbai and Belem. At times, it is the collaborative
but invisible practices, such as the different communities of free software
that at this moment are putting into practice the same system for Ciranda,
for the communication of the Conference of the Peoples about the Climate, in
Bolivia, the platform of Enlazando Alternatives, in Madrid, and close to
here, the site of Indymedia of Mexico.

The Communication of the WSF should be lareger than the WSF and this is the

The response we are still waiting for today

It is certain that many times the WSF was used as a laboratory of joint
coverage and of the collaborative use of tools. This generated groups,
initiatives and movements of communication, among youth who had the first
contact with collective media experiences in the World Social Forum. And
today they contribute to different organizations, media and movements.
However, it is not possible to say that these groups continue considering
communication within the WSF as their laboratory. We should think about

The motor of shared communication is the partnership between the WSF process
and the media, in which the primary role is to stimulate encounters and
exchanges and the second is to manage media coverage with autonomy and
exchange of efforts. The objective is that this concept be carried to other
universes, thematic and geographic spaces of the WSF, but this requires a
policy, methodology and concrete interest on the part of the WSF in
developing closer relationships with alternative collectives and media.

In 2004 and 2005, one hundred participants in the WSF working group on
communication designed and carried out a group of initiatives to weave
together the various expressions of the alternative media, which were
integrated in four shared projects: Ciranda, Radio Foro, TV Foro and the
Free Knowkedge Laboratory. An extensive report sent to the IC in the
Netherlands showed the success of the experiênce and its potential to
mobilize. The report proposed that shared communication be the communication
policy of the WSF.  It was proposed that the IC call a Seminar about

Understandably, the International Council was not yet aware enough to the
strategic importance of communication because it required a cultural change
for all of us – in which the desire for space in the media gives rise to the
struggle for the integral right to communication. And without a response by
the IC, over the following two years, the alternative media related more
directly to the events of the WSF to which they had more access and
proximity. The energy of these shared projects was not perceived by the IC
as an opportunity to work together.

Por outro lado, a comunicação do FSM deu passos.  Em 2007, a Comissão de
Comunicação CI conseguiu ampliar aprovar um projeto – também iniciado em
2005 - voltado a organizar a comunicação interna e externa do FSM com base
em orçamentos mínimos e partindo do princípio que as organizações do CI
poderiam/deveriam assumir as atividades contidas no projeto, combinando
remuneradas e não remuneradas.

On the other hand, communication in the WSF has advanced. In 2007, the
Commission of  Communication of the IC was able to expand and approve a
project - also started in 2005 - aimed at organizing the internal and
external communication of the WSF on the basis of minimal budgets and based
on the principle that the organizations of the IC could and should take over
the activities (remunerated and unremunerated) contained in this project.

It was a different proposal, but it was not exclusive of the proposal of
shared projects, and some items were reformulated to include the
articulation of alternative media (proposed and accepted by Ciranda and
Instituto Paulo Freire) and the Forum de Radios (subsequently assumed by
Amarc). But it was an attempt at accommodation of very different processes,
which would need to be understood differently.

The efforts of this committee, during the following three years, were
decisive for the IC to be able to incorporate communication in the most
sensitive themes. This was a breakthrough that eventually led the CI to ask:
where does the communication policies of the WSF come from? Are they in
agreement with the statement that Another World is Possible?

Within the limits that these issues pose, it is possible to affirm that the
work of the Communication Commission has been transparent and open, and
expresses a willingness to incorporate and value the relationship with
alternative media. This commission must be supported by the International
Council to do this.

But it is important to understand that this advance
does not yet solve the demands of another process, one whose purpose is to
mobilize for communication, and for this we are still waiting for a sign of
welcome from the IC.

To actually implement a communication policy in the WSF it is necessary to
convene all the movements, alternative media, social communicators and
developers of tools and contents for a large discussion about this building.
Which practices, which tools, fighting, and alternative communication
strategies should we share so that the universe of WSF will advance in its
collective right to communication?

Only this call will bring those
movements for communication and media-makers who are among us and among the
movements ih which we are also, which did not leave the WSF, that
participate in its events, but they do not understand  communication in the
WSF as a huge collective and shared construction where their contribution
will be essential.

We strongly believe that this call must be made by the
WSF International Council, ensuring the conditions neccesary for this large
and open debate to be realized as one of the urgencies of the World Social

Ciranda & Shared Projects
São Paulo, 25 de Abril de 2010
Ciranda & Projetos Compartilhados
This proposal was approved by the Assembly of the Shared Communication
Internation Association
(with representants of Pan-Amazonian Communication Lab, Focuspuller, de
WSFTV and representatives of Memory Working Group)

2010/5/5 <rita@...>

> Dear, this is the document about alternative media and shared projetcs
> evalution, as the anex for the Com Com document. And also as document we
> intend work with in this IC meeting
> Queridas e queridos, este é o documento com avaliaçao da midia alternativa
> e projetos compartilhados, como anexo ao documento da Com Com. É também o
> documento com o qual queremos trabalhar neste encontro do CI.
> []s
> Rita
> --
> Archive:
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